Press Releases

Mike Selick Joins HBB After Decade-Plus of Industry Experience OWATONNA, Minn. – In a strategic move to strengthen its sales leadership and senior team, High Bar Brands (HBB), an industry-leading North American supplier of heavy-duty truck parts, has appointed Mike Selick as Vice President of Sales. Selick will join Derek Read more…

Blair Seed joins HBB as Central Canada Territory Manager OWATONNA, Minn. – High Bar Brands continues to acquire companies and expand its product lines, and its growth has necessitated the creation of a new sales position. Blair Seed joins HBB in the newly created Central Canada Territory Manager role, which Read more…

Owatonna, Minnesota — December 20th, 2023 High Bar Brands, LLC (“HBB”), a leading manufacturer and distributor of high-quality commercial vehicle solutions for the heavy-duty trucking industry, with its portfolio of iconic brands, including Minimizer, Premier Mfg., Dieter’s Accessories, Panelite, and Viking Sales, proudly announces its strategic recapitalization with Sentinel Capital Read more…

OWATONNA, Minn. – Heavy Duty Aftermarket Week kicked off in Dallas with many eyes drawn toward High Bar Brands’ new booth. HBB made numerous changes to their trade show booth this year, incorporating new brands Dieter’s and Panelite into the design.  Other changes included a new overhead sign, touchscreen monitors, Read more…

OWATONNA, Minn. – High Bar Brands, a leading provider of commercial vehicle solutions, is pleased to announce the acquisition of Dieter’s Accessories, a renowned manufacturer of heavy-duty truck parts and stainless steel accessories. “We are excited to welcome Dieter’s Accessories into our family of brands,” said Christopher ‘CT’ Thorpe, President Read more…

Leading mud flap manufacturer joins HBB portfolio OWATONNA, Minn. - High Bar Brands, the parent company of Minimizer and Premier Manufacturing, is adding to its portfolio of brands by acquiring Viking Sales, Inc of Brighton, Michigan. Viking is an industry leader in mud flap production and distribution thanks to its Read more…

Julian Hansen joins HBB with substantial sales experience OWATONNA, Minn. – Heavy-duty aftermarket supplier High Bar Brands has hired Julian Hansen as its new Northeast Territory Manager. HBB Northeast Regional Manager Tyler Blaedorn says Hansen’s sales experience and interview skills won him over. “Julian came from the forklift tire business Read more…

Minimizer and Premier Mfg.’s holding company undergoes name change BLOOMING PRAIRIE, Minn. – The holding company formerly known as Minimizer Holdings, LLC, has been renamed High Bar Brands, LLC. “We wanted a name that projected integrity, credibility, and aligns with our current iconic branded portfolio as well as our vision Read more…