High Bar Brands adds VP, restructures sales leadership
Mike Selick Joins HBB After Decade-Plus of Industry Experience OWATONNA, Minn. – In a strategic move to strengthen its sales leadership and senior team, High Bar Brands (HBB), an industry-leading North American supplier of heavy-duty truck parts, has appointed Mike Selick as Vice President of Sales. Selick will join Derek […]
High Bar Brands creates new territory manager position
Blair Seed joins HBB as Central Canada Territory Manager OWATONNA, Minn. – High Bar Brands continues to acquire companies and expand its product lines, and its growth has necessitated the creation of a new sales position. Blair Seed joins HBB in the newly created Central Canada Territory Manager role, which [...]
High Bar Brands, LLC Announces Its Successful Recapitalization with Sentinel Capital Partners.
Owatonna, Minnesota — December 20th, 2023 High Bar Brands, LLC (“HBB”), a leading manufacturer and distributor of high-quality commercial vehicle solutions for the heavy-duty trucking industry, with its portfolio of iconic brands, including Minimizer, Premier Mfg., Dieter’s Accessories, Panelite, and Viking Sales, proudly announces its strategic recapitalization with Sentinel Capital […]
High Bar Brands makes splash at HDAW
OWATONNA, Minn. – Heavy Duty Aftermarket Week kicked off in Dallas with many eyes drawn toward High Bar Brands’ new booth. HBB made numerous changes to their trade show booth this year, incorporating new brands Dieter’s and Panelite into the design. Other changes included a new overhead sign, touchscreen monitors, […]
High Bar Brands expands its iconic brand portfolio with the acquisition of Dieter’s Accessories
OWATONNA, Minn. – High Bar Brands, a leading provider of commercial vehicle solutions, is pleased to announce the acquisition of Dieter’s Accessories, a renowned manufacturer of heavy-duty truck parts and stainless steel accessories. “We are excited to welcome Dieter’s Accessories into our family of brands,” said Christopher ‘CT’ Thorpe, President [...]
High Bar Brands acquires Viking Sales, Inc
Leading mud flap manufacturer joins HBB portfolio OWATONNA, Minn. - High Bar Brands, the parent company of Minimizer and Premier Manufacturing, is adding to its portfolio of brands by acquiring Viking Sales, Inc of Brighton, Michigan. Viking is an industry leader in mud flap production and distribution thanks to its [...]
High Bar Brands hires Northeast Territory Manager
Julian Hansen joins HBB with substantial sales experience OWATONNA, Minn. – Heavy-duty aftermarket supplier High Bar Brands has hired Julian Hansen as its new Northeast Territory Manager. HBB Northeast Regional Manager Tyler Blaedorn says Hansen’s sales experience and interview skills won him over. “Julian came from the forklift tire business [...]
Minimizer Holdings, LLC, renames to become High Bar Brands, LLC
Minimizer and Premier Mfg.’s holding company undergoes name change BLOOMING PRAIRIE, Minn. – The holding company formerly known as Minimizer Holdings, LLC, has been renamed High Bar Brands, LLC. “We wanted a name that projected integrity, credibility, and aligns with our current iconic branded portfolio as well as our vision […]
High Bar Brands Acquires BettsHD from Betts Company
OWATONNA, Minn. – High Bar Brands (“HBB”), a leading provider of commercial vehicle solutions, has announced the acquisition of BettsHD, a division of the 156-year-old Betts Company, based in Fresno, California. The BettsHD product lines, including metal fenders and mud flap hangers, will retain their brand name as part of […]
Dieter’s donates to Conestoga College
Conestoga recently built a brand new 8 station robot lab with 4 different robot manufacturers that simulates 4 different robot applications (CNC Tending, Debur/Polish, Assembly and Palletizing). This lab will primarily be used by the Robotics and Automation Engineering Technology program and the Robotics and Industrial Automation Graduate Certificate program. […]
What are the Differences between OEM, OE and Aftermarket Truck Parts?
Before deciding on what the right heavy duty truck part is right for you, it is important to understand the different classifications of truck parts. There are three main classifications: OEM, OE, and Aftermarket. Understanding the Classification of Truck Parts Original Equipment Manufacturer (OEM) Parts Original Equipment Manufacturer or simply […]
Aftermarket, OEM, OE Heavy Duty Truck Parts Explained
“What is the right part for my truck? How can I find a good heavy-duty trucks part dealer? Should I go for original or used parts? These are some of the questions that interested individuals ask. To find the right part, it is vital to get clear understanding of the […]
Minimizer releases new Clipless Slick Disk
Product eliminates grease from fifth wheel top plate and upper coupler OWATONNA, Minn. – Minimizer is excited to announce the launch of its Clipless Slick Disk. The new product is an update of the old Slick Disk, which featured a metal retaining ring designed to bind the disk to a […]
Minimizer launches new medium-duty PACCAR floor mats
New kit fits eight different Peterbilt & Kenworth models OWATONNA, Minn. – Minimizer’s newest floor mat release includes several PACCAR models based on the OEM’s all-new lineup of medium-duty Peterbilt and Kenworth trucks. Minimizer’s new kit – part no. 10006831 – is designed to fit 2023-2024 models of the Kenworth [...]
Fast Flaps use increases amongst vocational markets
Municipalities see value in unique mud flap bracket OWATONNA, Minn. – Tearing and replacing mud flaps happens all too often on dump trucks, plows, and waste haulers, but municipalities can eliminate that headache by running Minimizer Fast Flaps. Fast Flaps are a stainless steel bracket designed to secure mud flaps [...]
High Bar Brands expands Minimizer floor mats line
Company launches sleeper-specific mats following customer demand OWATONNA, Minn. – Due to consumer feedback, High Bar Brands is expanding its Minimizer line of custom molded floor mats by offering a mat for the sleeper area of the cab. “The original request for this product came from our customers and gathered [...]
Understanding Our Part Number Guide | Minimizer
Understanding Our Part Number Guide If you're a long-time Minimizer customer, we want you to know that we recently decided to update the product numbers for our entire line. Rest assured, this has no effect on the products themselves. Minimizer will always provide our top-quality products regardless of the part [...]
Minimizer releases floor mats for newer Western Star trucks
2020-2022 models now covered with tray-style, custom-molded floor mats OWATONNA, Minn. – To keep up with demand, Minimizer is releasing five new floor mat kits for Western Star trucks. “When Western Star reconfigured their cabs in 2019, we worked hard to ensure all subsequent models would be covered with new [...]
New Minimizer facility up and running in Owatonna
High Bar Brands company received occupancy March 1st OWATONNA, Minn. – Minimizer is nearing the end of a long road, and 18 months after breaking ground in Owatonna, the High Bar Brands company is operational and just about fully moved into its new facility. “The entire team effort involved with […]
High Bar Brands expands Panelite portfolio with launch of Elite and Select subbrands
OWATONNA, Minn. – High Bar Brands (HBB), parent company of Panelite, today announced the launch of two new stainless steel subbrands – Elite and Select – designed to deliver greater choice, flexibility, and value to the heavy-duty aftermarket. The new Elite line features premium 304 stainless steel, renowned for its […]
Panelite releases product lines for Peterbilt 589
Fender guards, bug deflectors, sunvisors among new products CAMBRIDGE, Ont. – Iconic stainless steel accessory manufacturer Panelite, part of High Bar Brands’ portfolio of brands, has released several new products designed specifically for the all-new Peterbilt 589. Panelite engineers worked for the past year to design and develop fender guards, […]
Supply chain delays
Our production facility has not been immune to the supply chain delays. We have been working diligently to keep our lead times to our standard 2-3 weeks, but that hasn’t always been possible in the past few months as our components and material have been impacted with delays. We empathize […]
Aerodynamics and trucking
As the new models roll off the production lines, trucks are ever changing to become more aerodynamic to help reduce rising fuel costs. As the next generation or mid-life updates start to change fitment of existing parts, we strive to update our websites with the most accurate information to ensure […]
WEBSITES REDESIGNED
While it might take a few more “clicks” to get to the options available for you, we did this not to make things more difficult, but to ensure that the right products were being selected. Since today’s trucks have many different configurations – from short hoods to long hoods, set-back […]
NOT JUST ADDING SHINE – BUT ADDING PROTECTION
Some of our top products are sunvisors, bug deflectors and fender guards – The more popular accessories provide both function and style. A sunvisor, for example, can aid in reducing eye strain and the cab temperature. Afterall, there’s lots of place you want to soak in the sun – but […]
Premier Manufacturing celebrates 100th anniversary
Oregon-based manufacturer has produced trailer safety components for over a century TUALATIN, Ore. – Founder Dewey Weiss was one of the first entrepreneurs to produce a pintle-style coupling for semi-trucks and trailers, and 100 years after he founded Premier Manufacturing, the brand, now part of High Bar Brands, is celebrating [...]
High Bar Brands releases new Silver Series couplings from Premier Mfg
New product line features increased durability and latch capacity OWATONNA, Minn. – High Bar Brands is making changes to its Premier Mfg product lines, debuting new couplings they say are stronger and more durable than ever before. The Silver Series – which includes the 1400 and 1400H models – features […]
Premier Manufacturing unveils new corporate booth
High Bar Brands company receives positive feedback at TMC annual meeting OWATONNA, Minn. – Premier Manufacturing made quite the impression at the Technology & Maintenance Council’s annual meeting and exhibition. The High Bar Brands company unveiled its new corporate booth to positive feedback from those in attendance. “The customers were [...]
Minimizer & Premier Mfg. launch trilingual marketing campaign
French and Spanish resources now available for Canada and Latin America OWATONNA, Minn. – Minimizer and Premier Manufacturing are increasing their marketing efforts in Canada and Latin America with the release of a trilingual marketing campaign. Among the resources now available in French and Spanish are each company’s product catalog, [...]
Minimizer and Capital Partners acquire Premier Manufacturing
BLOOMING PRAIRIE, Minn. – For more than three decades, Minimizer’s investment in the heavy-duty trucking industry has produced the toughest parts and accessories to answer the demanding needs of fleets and truck drivers. So it’s a logical fit for Minimizer to seek out a company with an equally strong commitment [...]
High Bar Brands acquires Viking Sales, Inc
Leading mud flap manufacturer joins HBB portfolio OWATONNA, Minn. – High Bar Brands, the parent company of Minimizer and Premier Manufacturing, is adding to its portfolio of brands by acquiring Viking Sales, Inc of Brighton, Michigan. Viking is an industry leader in mud flap production and distribution thanks to its […]
High Bar Brands hires three new Territory Managers
OWATONNA, Minn. – High Bar Brands has hired three new territory managers, each of whom has extensive sales experience. David Coyle, Matthew Hull, and Garry Fournier are joining the growing company as the Northwest, Southwest, and Western Canada TM, respectively. “I’m excited to work for the supplier of the products […]
High Bar Brands expands sales team with two new Territory Managers
OWATONNA, Minn. - High Bar Brands is proud to announce the addition of two new Territory Managers to its sales team: Doug Eitel and Ryan Fleischhacker. With a passion for sales and a dedication to providing customers with high-quality products, both Eitel and Fleischhacker are excited to join the High [...]
High Bar Brands hires Canadian Regional Manager
Ontario native Scott Weese joins HBB with substantial HD experience OWATONNA, Minn. – There’s no substitute for experience, and Scott Weese brings a couple decades of it to High Bar Brands. Weese recently joined the heavy-duty company as Canadian Regional Manager and says he’s excited to help HBB grow. “I’ve […]
Chandler Nault joins High Bar Brands as Product Development Director
Kyle Feltham named Midwest Territory Manager OWATONNA, Minn. - With an eye toward innovation, High Bar Brands has announced the addition of Chandler Naultas Product Development Director. “Our brands – Minimizer and Premier – are known for bringing exciting new and innovative products to the trucking industry, and Chandler is extremely [...]
High Bar Brands hires Northern Territory Manager
Montana native Tim Burdett joins HBB with substantial sales experience OWATONNA, Minn. – Tim Burdett is certainly familiar with High Bar Brands’ Northern Territory. The native Montanan now lives in Colorado. His familiarity with a region that also includes Wyoming, North Dakota, and South Dakota was one of the things […]
High Bar Brands hires four new territory managers
OWATONNA, Minn. – High Bar Brands, the parent company of Minimizer and Premier Manufacturing, has added to its outside sales talent to manage growth in key territories The four new Territory Managers are Jaime De La Paz for the South Central region, Dave Walker for the Northeast region, Ryan Olander [...]
